This action supports the research on the produce, together with branding, marketing strategies and public dissemination of information when it comes to findings of research together with promotion material. Beneficiaries can apply for funding to conduct a research or study, for brand development and / or to devise a marketing scheme.
The rationale of this measure is to have one or more producers within the same locality who come forward to invest, brand and/or showcase their product through events or processes. This would involve a study of the product within the locality and why it outshines the same product in other areas, branding of the product and promotion through marketing strategies (including events). This measure will seek to be complemented from other initiatives such as the provision of consultancy support offered by MTA.